The End of Flash in Firefox and Chrome
Chrome will stop supporting Flash in September and Firefox has effectively done the same already. What steps should agencies and clients take to prepare for a world where Flash isn't supported by 70%...
View ArticleThe Anatomy of an Ad Call
Ever wonder how an ad call actually works? Our video explores the delicate dance between SSPs and DSPs that ends with ads served to consumers
View ArticleMerkle Q1 2018 Digital Marketing Report Released
We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download. The report is complete with key metrics and in-depth analyses on the evolution of developments...
View ArticleMerkle Q2 2018 Digital Marketing Report Released
Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape...
View ArticleMerkle Q3 2018 Digital Marketing Report Released
We are excited to announce the release of the Q3 2018 Digital Marketing Report for download. The report is filled with updated views of key metrics in channels across the digital marketing spectrum,...
View ArticleMerkle Q4 2018 Digital Marketing Report Released
We are once again pleased to announce the release of the quarterly Merkle Digital Marketing Report for download, complete with trends and analyses spanning paid social, paid search, SEO, Amazon ads,...
View ArticleWhat Advertisers Should Know About Impressions vs. Viewable Impressions
A common mistake in the digital marketing industry is to think the number of impressions an ad has equals the number of times an ad has been viewed. How could it not be? This is one of the metrics you...
View ArticleFacebook Targeting Updates Now Include Housing, Employment, and Credit (HEC)
In late March of this year, the US Department of Housing and Urban Development (HUD) sued Facebook for housing discrimination across the advertising network—a violation of the Fair Housing Act. The...
View ArticleDigital Marketing Post-ITP: The Practitioners’ Guide
The industry is buzzing about “cookieless marketing” and the ways that it will change the way we think about digital marketing. Despite these major shifts, fear not - the fundamental marketing...
View ArticleSponsored Display: An Overview of One of Amazon’s Newest Ad Options
In mid-September Amazon launched Sponsored Display, empowering advertisers to retarget shoppers off-Amazon without using the Amazon DSP. This is the first opportunity offered to non-DSP customers that...
View ArticleMerkle Q4 2019 Digital Marketing Report Released
Merkle is happy to announce the release of our Q4 2019 Digital Marketing Report, which includes nearly 60 charts with analyses on major digital platforms like Google, Facebook, Instagram, and Amazon...
View ArticleWho Took Home the 2020 Digital Bowl Trophy?
As the biggest game of the year ended with a comeback ‘W’ for Kansas City, it also brought the seventh edition of the Merkle Digital Bowl report. Our annual report provides a detailed assessment of how...
View ArticleMerkle Q1 2020 Digital Marketing Report Released
Merkle is happy to announce the release of our Q1 2020 Digital Marketing Report covering paid and organic search, display advertising, and paid social, with trends for major platforms like Google,...
View ArticleMerkle Q2 2020 Digital Marketing Report Released
Merkle is pleased to announce the release of our Digital Marketing Report for Q2 2020. This is the 35th edition of our quarterly report on digital advertising trends, which covers paid and organic...
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